How do new media technologies play a role in the innovation of horror genre screenplays

Script killing, as an interactive entertainment game, has become very popular in recent years. With the continuous enrichment of its content types, its forms of expression are also constantly innovative. Among them, horror script killing is favored by players. It adds a lot of color to the tense and exciting atmosphere and the game’s design, giving the player a better game experience. This paper explores innovative applications of new media technologies in the horror genre, including Sound and Light Show interaction and augmented reality (AR). By analyzing how these technologies can improve player immersion, interactivity, and the gaming experience, this paper proposes a series of innovative strategies designed to drive the further development of the horror genre.