Variety Art IP Construction under the Perspective of Audience: Taking Singer 2024 as an Example

Variety shows, as a representative sub project of long video, have entered a bottleneck period because of the increasing improvement of short video platforms. How to survive and successfully transform in this situation is the problem they are facing. The recent explosion of Singer 2024 can give some sample cases. This paper makes a real and comprehensive questionnaire survey on the audience who has watched Singer 2024 and carries out data analysis and text analysis on various issues to obtain more standardized findings and results. The results show that the group watching the program can be determined to be under 35 years old, and due to the novelty of the new mode of live broadcasting and good interactive experience, the program has gained good attention compared with previous programs. In addition, the program team and people who love this program also spread on platforms such as Douyin, Kuaishou, “X” and Weibo, and reached a certain degree of heat. This successful case will play a representative role in future variety shows. The key to the success of the program is that the program planning team understands the lifestyle, psychological state, and the utilization rate of social media of modern young people. From this point of view, coupled with the high quality and influence of the IP of the program itself, it can become the focus of discussion in a short time.