The Evolution of K-POP Girl Group from the Perspective of Feminist Development

For more than 20 years, Korea’s pop music industry has developed rapidly, forming a music industry that can represent Korean culture: K-POP. In recent years, K-POP cultural works that contain feminist concepts have attracted more and more attention and discussion. This phenomenon is not only a trend but also a cultural symbol of the times. From the perspective of feminism, this paper analyzes the evolution of the style of K-POP girl groups and discusses the current situation of K-POP girl group feminism, as well as the existing conflicts and contradictions. According to the analysis in this article, K-POP provides a platform for feminist expression, but it also faces challenges. The style of the K-POP women’s group has changed many times, and the concept has also changed towards freedom and liberation. This reflects the influence of feminism on the development of K-pop girl groups. But at the same time, there are problems with this change based on the influence of commercialization and other factors. The first problem is the contradiction between their works and feminism, which makes their works appear empty. The second is the contradiction between the image of the idol and the connotation of the work. Therefore, the promotion role of K-POP girl groups in feminist awakening needs to be further developed.