Identity Construction of Generation Z Women on China’s Social Media Platform Xiaohongshu

With the development of social media in the world, Xiaohongshu has turned into one of the most popular lifestyle platforms for young Chinese women, and because of its rich features and information, it has also allowed more and more users to try to show themselves on the platform and carry out self-identity construction on the social platform. Therefore, this paper is aimed at researching the identity construction of Generation Z women on the Xiaohongshu platform, through a quantitative questionnaire survey and a targeted invitation to young women of Generation Z to answer the questionnaire, and through the study of the questionnaire questions and the data obtained, it summarises the influences and adverse influences of Generation Z women on the platform in the process of identity construction, as well as the different balanced attempts made by them, and points out what needs to be paid attention to. The content of the study is summarised in the questionnaire and data. This research bridges the gap of previous studies and provides new perspectives and empirical research for Generation Z women in identity construction.