Modelling of value chain creative level for managing innovation projects in BANI environment

In the context of the BANI (Brittle, Anxious, Non-linear, and Incomprehensible) environment, managing innovation projects demands a transformative approach to understanding and leveraging value chains. The object of the research focuses on modelling the value chain's creative level to enhance the management of innovation projects in a BANI environment. This paper proposes a novel model for assessing and enhancing the creative level of value chains within organizations to foster resilience and adaptability in a volatile ecosystem. The research problem is the increase of the creative level of the value chain to be effectively modelled and managed to enhance the success of innovation projects in a BANI environment characterized by instability, anxiety, non-linearity, and incomprehensibility. The main scientific results introduce a framework that integrates creativity metrics, systemic thinking, and real-time adaptability as core components of value chain management. Key elements of the model include – identifying creativity hotspots along the value chain, evaluating the interplay between creative potential and organizational capacity for innovation and incorporating tools for dynamic scenario planning and risk mitigation tailored to the BANI context. The research methodology combines qualitative and quantitative approaches, utilizing case studies from diverse industries to validate the proposed model. The area of practical use of the research highlights the critical role of creative value chains in enhancing organizational agility, mitigating risks, and unlocking sustainable growth in complex and unpredictable environments. This paper contributes to the literature by bridging the gap between innovation project management and adaptive systems thinking, offering actionable insights for practitioners and policymakers aiming to thrive in the challenges of the BANI world. An innovative technological product in the context of the research addresses the challenges of managing creativity and innovation within the value chain, particularly in a BANI environment. An innovative technological product in the context of the research addresses the challenges of managing creativity and innovation within the value chain, particularly in a BANI environment. Scope of the innovative technological product: Management of innovative projects.