The practice of eco-innovation and social inequality. antagonistic issues of development

In the midst of the global challenges of the 21st century, sustainability has become one of the common societal objectives of modern societies, given what it represents for the development of present generations with the commitment to guarantee the life of future generations. Faced with this, the common response has been the achievement of consensus to guarantee both the generation of wealth and the needs of the market in the midst of current consumption processes, one of them being eco-innovation as a response, persuaded by the productive offer. The objective of this work is to analyze the characteristics of eco-innovation as the basis of a new circular approach in product development models. The methodological design is based on a theoretical review through articles and reports that offer a particular discourse on the subject. For the analysis, the trend and patterns that influence respect for the environment through ecological practices, combined with innovative change processes as a business strategy, are explained. Regarding the results, it is noted that consumers, although they may maintain interest in responsible consumption studied from eco-innovation, the evidence is fragmentary and from the level of demand of industries related to emblematic examples of large companies that are leaders in their segment. Meanwhile, the research limitations are: insufficient information that analyzes the scope of eco-innovation and the processes followed. While, according to the findings, it is demonstrated that eco-innovation depends fundamentally on projects in the market and its achievement fundamentally on intervention mechanisms emanating from the non-existing instrumental policy.