Analysis of Service Quality on User Satisfaction in BPJS Kesehatan Website

BPJS Kesehatan plays a vital role in providing health insurance to millions of Indonesians, making it essential to assess the quality of service on their website to ensure efficient and accessible healthcare delivery. This study evaluates of service quality on user satisfaction with the BPJS Kesehatan website by analyzing 10 hypotheses related to information quality, system usability, and service effectiveness. The research employed a quantitative approach, utilizing a structured questionnaire and regression analysis with data from 32 respondents. Significant findings include a strong positive effect of service quality on system use (β = 0.928, p = 0.002) and a notable impact of system use on net benefits (β = 0.337, p = 0.014). The model's high R² value of 0.796 indicates that nearly 80% of the variance in net benefits is explained by the predictors, demonstrating that improved service quality and increased system use substantially enhance user satisfaction and perceived benefits. These results underscore the importance of focusing on service quality and user engagement to optimize outcomes from the BPJS Kesehatan website.