INVESTIGATING THE RELATIONSHIP BETWEEN ENVIRONMENTAL AWARENESS AND ENERGY-SAVING BEHAVIOR IN OFFICE BUILDINGS USING THE THEORY OF PLANNED BEHAVIOR

Understanding the relationship between awareness and energy-saving behavior is vital for implementing effective energy efficiency policies and interventions. This study specifically examines this connection within office buildings. Building upon the Theory of Planned Behavior (TPB), an extended model is employed as the theoretical framework. Structural equation modeling (SEM) is used to assess the strength of relationships between structures. This analysis showed that environmental awareness has a significant impact on individuals’ energy conservation awareness and behavior in office buildings, and that the impact of environmental awareness varies depending on the item of energy conservation behavior.