Port Management Strategy of Porto Velho, Productive Capacity in The Amazonian Context

Objective: The objective of this study is to interpret the management strategy and production capacity of the Public Port in the capital city of Porto Velho. Theoretical Framework: Port management in the Amazon requires research that can provide strategic insights, considering the region's complexity. Key concerns revolve around productive capacity and distribution at national and international levels. Therefore, understanding the Theory of Economic Development proposed by Joseph Schumpeter; the Contingency Theory regarding dynamics in organizational management; defining SWOT Analysis applied to port production capacity; and Innovation Concepts related to operations and technologies are essential for the development of this study. Method: This investigation adopts a Case Study method and related procedures within a qualitative research approach. Using SWOT analysis, the study proposes a convergence approach focused on overcoming weaknesses and threats while aiming to leverage strengths and opportunities to achieve excellence. Results and Discussion: The findings identified areas for improvement, such as opportunities for managing production capacity in ports, which include strategic planning to balance the demand for port services with the supply of operational capacity. Additionally, the automation, digitization, and adoption of sustainable technologies are critical for ports to adapt to the growing demands of international trade and remain competitive. Research Implications: This study is of interest to governments, entrepreneurs, and leaders involved in formulating policies for integrated and sustainable local development. It also serves as a valuable academic resource for studies with similar themes. Originality/Value: Understanding the production capacity of the Public Port is fundamental to developing strategies aimed not only at improving existing infrastructure but also at promoting an economic environment that supports growth and regional competitiveness. The study contributes to discussions on the importance of ports in the Amazonian and national economy and emphasizes the need for continuous investment in modernization and efficient management of these critical spaces for foreign trade policies.