EVOLVİNG APPROACHES TO PROJECT MANAGEMENT TRADİTİONAL VS. MODERN PRACTİCES AND TECHNOLOGY İN EUROPE

This article looks at how project management techniques have changed from conventional to modern methods and how technology is increasingly being used to improve project execution and results. The study emphasizes how important technological adaptability is to project success by examining how cutting-edge approaches like Agile and hybrid models are integrated with developments in digital technologies like artificial intelligence (AI), big data, and collaborative platforms. The paper sheds light on how European businesses use these strategies to increase adaptability, productivity, and teamwork. The study illustrates through both qualitative and quantitative assessments that companies using cutting-edge technologies and current processes see improvements in stakeholder satisfaction, resource management, and project success rates. On the other hand, in an increasingly dynamic global economy, relying on antiquated methods frequently leads to inefficiency and lost opportunities. Keywords: project management, Agile, innovation, digital tools, technology, Europe