Circular Economy and Technological Innovation in the Forest-Based Sector: A Study on Wood–Plastic Composites Business Plan and Cost Calculations

It is currently essential to seek innovative solutions for sustainability and the efficient use of resources, rooted in bioeconomy principles and linked to the concepts of the circular economy. Technological innovations supporting the production of wood–plastic composites, using recycled materials, reduce the ecological footprint. The aim of the study was to present conclusions of the evaluation of the business plan concept’s effectiveness and to propose applications of traditional and innovative cost calculations resulting from the implementation of technological innovations in the production of wood–plastic composites in the forest-based sector in accordance with the principles of the circular economy. Using dynamic methods for evaluating business plan net present value, profitability index, internal rate of return, and discounted payback period, positive recommendations for project rentability were identified under both realistic and pessimistic scenarios. By applying traditional markup calculation, material cost savings of EUR 3.99/m3 were quantified, representing a relative saving of over 2% compared to traditional particle board. Verification of alternative machine hour rate calculation allows for more precise allocation of overhead costs into product pricing and provides the ability to respond swiftly to changes in input parameters. The findings have practical implications for the forest-based sector, as the use of recycled plastics can reduce production costs and increase the competitiveness of production.