The Modern Communication of Asian Culture in Social Media ——Take the Influence of Fan Culture Invading the Sports Field as an Example

In today’s information age, the rapid development of social media has become a key platform for various cultural communication.As a unique existence in the multicultural system, subculture shows unprecedented breadth and speed of communication with the help of the powerful power of social media.This study focuses on exploring the influence of fan circle culture on the field of sports in subculture. With the topic of fan circle culture invading the field of sports, from subculture to the performance of fan circle culture today, it deeply explores the impact of fan circle culture on the field of sports in the social media environment. The communication performance, positive and negative effects of fan circle culture in the field of sports are analyzed with specific examples of athletes. User comments are widely collected to make relevant word cloud diagrams, emotional analysis diagrams, etc., and relevant analysis is made. What aspects of users’ negative emotions towards athletes are reflected, and how will these emotions affect athletes themselves and even in the field of sports. This article aims to study the modern communication of Chinese and Asian culture on social media, especially the impact of fan culture invading the field of sports, which is of great practical significance for a comprehensive understanding of the development trend of contemporary culture and the scientific guidance of the healthy development of sports.