Investigation of Effective Investment Strategies in the Film and Television Industry: Comparative Analysis of Investment Strategies in the European and American Film Market and the Chinese Film Market

Amidst the substantial growth of the worldwide film and television sector, investment in the film and television market has emerged as a crucial factor that contributes to this progress. The initial investment of funds is the fundamental element required to initiate a movie and television production, and the magnitude of this investment frequently dictates the caliber of the final outcome. Hence, it is notably crucial to analyze the investment approach of the film and television sector. The investment approach in the European and American markets differs significantly from that in the domestic market. Therefore, in the thesis, the author uses example European and American movies as well as domestic movies to compare the market impact and box office sales of the various investment strategies. The author conducts a comprehensive comparison of the two films in various markets and under different investment strategies, focusing on a micro perspective. Additionally, the author examines the market impact resulting from these investment strategies from a macro perspective, aiming to provide readers with insights into cinematography, economics, and sociology.