Research on Movie Trailers’ Effectiveness in Attracting Audiences and Enhancing Marketing Strategies

The dynamic film industry has witnessed significant growth in theaters, movie screens, and new releases, making movie trailers a crucial element in shaping viewer perceptions and driving box office success. However, current trailer marketing strategies face challenges, including excessive use of spoilers, lack of originality, and a stagnant approach to trailer formats, which risk diminishing audience interest and engagement. To address these issues, businesses can implement spoiler warnings, emphasize unique selling points (USPs), and leverage audience data to create more targeted and effective trailers. Additionally, fostering creativity by exploring diverse formats and techniques can help distinguish films in a crowded market. This paper introduces the concepts of cross-cultural marketing and audience targeting, analyzes the phenomenon of over-marketing on social media platforms like TikTok, and offers practical suggestions to enhance trailer marketing strategies. By adopting these innovative approaches, the film industry can improve the movie-going experience while optimizing marketing efforts and sustaining its growth in an increasingly competitive landscape.