Social responsibility as a factor in ensuring the economic stability of enterprises

Purpose. To investigate the impact of corporate social responsibility (CSR) on ensuring the economic stability of enterprises, to substantiate changes in CSR directions in conditions of war and economic crisis. To establish what new priority CSR directions have appeared; to identify the nature of the change in CSR priorities; to point out the current CSR directions in the specified conditions; to establish what new CSR properties should be acquired to ensure its proper effectiveness. Methodology. The method of critical analysis is used to study the impact of CSR on ensuring the economic sustainability of enterprises. The method of analysis and synthesis – to substantiate the change in CSR directions in conditions of war, to identify the nature of changes in CSR priorities, current CSR directions, and to establish what new properties CSR should acquire to ensure its proper effectiveness. The method of logical analysis is to reveal significant rates of change in CSR priorities and uneven trends in increasing participation of enterprises in CSR in specific areas. Findings. It is established that CSR needs changes in goals and directions due to new challenges. Significant rates of change in CSR priorities in wartime conditions, uneven trends in increasing participation of enterprises in CSR in separate areas, and differentiation of participation of small, medium-sized, large businesses in CSR were revealed. The need to change the approaches of CSR policy aimed at personnel is noted. The importance of an aggressive CSR market strategy is indicated. Threats to the implementation of CSR and possible negative consequences for state management of the social sphere are indicated. Originality. The need for flexibility and adaptability of CSR in accordance with dynamic changes in challenges is indicated. The need for the formation and strengthening of consolidated CSR of all stakeholders is noted, which determines the new paradigm of CSR – ensuring the synergistic effect of the interaction of all subjects in the CSR environment. Practical value. Current CSR directions in the conditions of war and action vectors of investments in CSR for the acquisition of economic stability of enterprises are revealed.