Teacher Identity and Neoliberalism: An Auto‐Netnographic Exploration of the Public Education Crisis

ABSTRACT This auto‐netnographic study explores the impact of neoliberal ideologies on teacher identity within the context of public education in Spain, with a particular focus on how social networks and media, such as Twitter and Facebook, shape and reflect these dynamics. Combining narrative introspection with thematic analysis of online content, the study examines how social media amplifies neoliberal values, including individualism, commodification and competitive appraisal, influencing teacher subjectivity and solidarity. By situating the findings within the Spanish educational landscape, the study highlights how localised socio‐political dynamics intersect with global neoliberal trends. The results reveal that social media serves as both a platform for ideological critique and a site where collective identities are fragmented, contributing to the erosion of solidarity amongst educators. Ultimately, this research advocates for reclaiming public education values through critical reflection and dialogue, promoting a more equitable and humane educational system.