The Use of AI in Teaching International Business: Making Online Lecturing More Inclusive and Interactive

Online video lectures often represent a passive way of learning which does not fit the needs of a diverse group of students. To tackle this issue, we present a comprehensive structure of an AI-powered international management course with specific technical features (e.g., voice and transcript translation) to create a more personalized and inclusive learning experience. Furthermore, we discuss the risks of the digital divide among students and how IB educators could address them by proper AI integration. For this purpose, we provide three practical steps for educators – assess, evaluate, and engage – to optimize their courses using the AI tools introduced in this paper.

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Publication Details

Journal
AIB Insights
Published
2024-12-31
DOI
https://doi.org/10.46697/001c.127712
Citations
3
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
2.19
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article

The Use of AI in Teaching International Business: Making Online Lecturing More Inclusive and Interactive

Laura Kirste, Dirk Holtbrügge, Maxim Grib
3 citations
AIB Insights
Management and Marketing Education
2.19
article

The Use of AI in Teaching International Business: Making Online Lecturing More Inclusive and Interactive

Laura Kirste, Dirk Holtbrügge, Maxim Grib
article en
3 citations

Abstract

Online video lectures often represent a passive way of learning which does not fit the needs of a diverse group of students. To tackle this issue, we present a comprehensive structure of an AI-powered international management course with specific technical features (e.g., voice and transcript translation) to create a more personalized and inclusive learning experience. Furthermore, we discuss the risks of the digital divide among students and how IB educators could address them by proper AI integration. For this purpose, we provide three practical steps for educators – assess, evaluate, and engage – to optimize their courses using the AI tools introduced in this paper.

AIB InsightsVol. 25(1)
Friedrich-Alexander-Universität Erlangen-Nürnberg (DE)
Quality Education
Openalex Percentile: Top 10%
Management and Marketing Education
2.19
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