Can a Single Cue Reduce Bias?

Many companies simplify information to ease human decision-making. They assume if the available information is less ambiguous, judgments will be less biased. Prior literature suggests when multiple decision-relevant cues are available, perceivers differentially weigh cues to justify biased decisions. Therefore, if a perceiver has access to only one cue, bias may be reduced. In three studies, participants made several selection decisions. We manipulated the number and ambiguity of the qualifications. In Study 1, participants were more accurate with one versus multiple qualifications. However, increasing accuracy did not significantly reduce bias (i.e., social favoritism when errors are made). In Study 2, changing the label and format of the single qualification increased accuracy but did not significantly reduce bias. In Study 3, reducing the ambiguity of the single qualification through instructions replicated Studies 1 and 2. We observe that reducing the number of cues increases accuracy, but does not necessarily reduce bias.

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Publication Details

Journal
Personality and Social Psychology Bulletin
Published
2024-12-31
DOI
https://doi.org/10.1177/01461672241305656
Primary Topic
Social and Intergroup Psychology
Type
article
Field-Weighted Citation Impact
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article

Can a Single Cue Reduce Bias?

Jordan Axt, Joshua Correll, Balbir Singh
Personality and Social Psychology Bulletin
Social and Intergroup Psychology
article

Can a Single Cue Reduce Bias?

Jordan Axt, Joshua Correll, Balbir Singh
article en

Abstract

Many companies simplify information to ease human decision-making. They assume if the available information is less ambiguous, judgments will be less biased. Prior literature suggests when multiple decision-relevant cues are available, perceivers differentially weigh cues to justify biased decisions. Therefore, if a perceiver has access to only one cue, bias may be reduced. In three studies, participants made several selection decisions. We manipulated the number and ambiguity of the qualifications. In Study 1, participants were more accurate with one versus multiple qualifications. However, increasing accuracy did not significantly reduce bias (i.e., social favoritism when errors are made). In Study 2, changing the label and format of the single qualification increased accuracy but did not significantly reduce bias. In Study 3, reducing the ambiguity of the single qualification through instructions replicated Studies 1 and 2. We observe that reducing the number of cues increases accuracy, but does not necessarily reduce bias.

Personality and Social Psychology BulletinVol. 52(5)
Mount Holyoke College (US), University of Colorado Boulder (US), McGill University (CA)
Peace, Justice and strong institutions
Openalex Percentile: Top 60%
Social and Intergroup Psychology
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