Risks of Using Artificial Intelligence in Creating the Image of Politicians and in Electoral Campaigns

In the light of the rapid development of advanced technologies in recent years, many questions have been raised about the future application of available technological solutions in various spheres of life, including politics. An important issue that should be discussed in this field concerns the risks associated with the use of artificial intelligence algorithms in creating the public image of politicians and in electoral campaigns. This paper is based on the concept of eroded epistemics, which is a part of Existential Risk Analysis for AI research. Using the AI Safety Research perspectives of monitoring and systemic safety, it examines the potential risks of using AI in politics and ways to minimize them. The analysis is based on the examples of actions of American politicians. Firstly, the threats of using deepfake technology in creating and manipulating the image of politicians such as Nancy Pelosi, Barack Obama, and Donald Trump, are presented. The second part of the paper discusses user profiling and microtargeting strategies and how they may form opinions and influence voters’ decisions. Finally, examples of present‑day solutions that are being developed to combat these risks are described.