ISSUES OF DEVELOPMENT OF THE CREATIVE ECONOMY IN THE REPUBLIC OF KAZAKHSTAN

bstract. Over the past few years, the Government of the Republic of Kazakhstan has been actively promoting a new direction for Kazakhstan called the creative industry or creative economy. Considering the issue of the development of creative industries on the agenda of the Government of Kazakhstan means that the country is trying to move away from the raw material economy and build an industrial economy. The purpose of this article is to identify the prerequisites for the development of the creative economy in Kazakhstan The purpose of this article is to determine the applicability of the UNESCO universal Roadmap for the development of the creative economy. The analysis showed that the UNESCO recommendations are applicable in the context of the development of the economy of the Republic of Kazakhstan and helps to structure the country's creative industry, identify weaknesses and strengths of development, as well as provide recommendations. This article is divided into three sections. The first section outlines the theoretical basis of this study. UNESCO's Guide to Political Action to Create a Creative Economy helped us structure our analysis. In the second section, through the prism of the UNESCO Leadership, we considered the potential of the Republic of Kazakhstan in the creative economy. The last section ends with recommendations for creating a creative economy in the future. Keywords: creative industry, government support, tax benefits, creative economy, arts policy.