ARTIFICIAL INTELLIGENCE IN EDUCATION: THE POTENTIAL IMPACTS AND CHALLENGES

The article presents a study of the influence of artificial intelligence (AI) on the educational field, namely on the use of its capabilities by students and staff of higher educational institutions, and analyzes the positive and negative effects of this use. Today, artificial intelligence is not only a reality, but has become an integral part of the educational process, as it is used by all its participants. The study of the impact of artificial intelligence on the educational process is extremely relevant due to its wide use, because it will provide an opportunity to significantly change teaching and learning methods, ethical and social aspects, therefore understanding the impact of artificial intelligence on education has become critically important. The purpose of the study was to analyze the impact of artificial intelligence on the academic success of students and the professional activity of teachers; identification of challenges associated with the introduction of artificial intelligence into the educational process; creating recommendations to overcome or minimize identified challenges. The research methods were analysis, synthesis, comparison, quantitative methods (secondary data, descriptive statistics). It was established that the implementation of artificial intelligence in education opens up significant opportunities for improving the quality of learning, teaching and increasing academic success. Both readiness and concern of the participants of the educational process for possible changes and challenges are monitored, this emphasizes the relevance and importance of further work on potential challenges regarding artificial intelligence in the educational process. The need for a more in-depth study of ethical and social problems related to the use of artificial intelligence in education has been established to ensure work on the adaptation of educational programs taking into account its capabilities. Based on the results of the research, a list of recommendations was developed to overcome the potential challenges of using artificial intelligence in education. We consider the study of the social consequences of the introduction of artificial intelligence in education as perspectives for further research, in particular the impact on the interaction between students and teachers, changes in the educational process and the impact on social inequality.