EVOLUTION AND CONCEPTUAL FOUNDATIONS OF THE FORMATION OF ORGANIZATIONAL DESIGN OF ENTERPRISES

The article is dedicated to the evolution of organizational design concepts, reflecting changes in the theory and practice of organizational management. It examines the development of approaches from classical bureaucratic models to modern adaptive structures that consider digitalization, innovation, and flexibility. The research aims to clarify the essence, principles, and stages of organizational design formation and the evolution of its models in the context of enterprise development within a growing, dynamic environment. The article systematizes the main approaches to organizational design, starting from Jay Galbraith’s The Star Model, which integrates strategy, structure, processes, human resources, and reward systems, to contemporary developments such as Richard Burton and Børge Obel’s multi-contingency model. These models’ key elements, interconnections, and roles in achieving organizational goals are described. The importance of harmonizing strategic architecture and operational models is emphasized, as reflected in the «Gain the Purpose» concept by OD&D Agency. The research methodology is based on a comparative analysis of organizational design models from various periods, which enables the identification of development patterns and key trends. The study resulted in the compilation and description of well-known organizational design model configurations, the formation of organizational design evolution, the identification of the stages of organizational design development, and the delineation of common characteristics that ensure the success of organizational design models. The practical application of the findings lies in utilizing modern organizational design models to transform organizations, enhance their competitiveness, and adapt to dynamic environmental conditions.