From theory to practice: using diffusion of innovation and learning strategies to overcome technology implementation challenges

Purpose The paper aims to look at technology adoption in an enterprise setup and proposes to form an approach based on Roger’s diffusion theory of innovation by aligning the theory to build a learning and development model that can facilitate a smooth, adaptable and successful implementation scenario. Design/methodology/approach This study draws on existing literature in the domain of employees’ training and innovative work behavior. It also extensively reviews how training programs can be adopted and implemented by organizations and development leaders. Findings The most significant contribution of this study is to highlight how learning programs can be tailored taking into consideration the age distribution of employees within an organization that drive adoption across the lifecycle of implementation of an innovative technology. Practical implications The study will help enterprises create a training program by leveraging the diffusion theory in a realistic world. By identifying the employees as per the categories defined in diffusion theory, enterprises can tailor training needs, identify learning curves and position them across their employees that speeds up the adoption besides creating plans for a more successful implementation. Originality/value This study suggests new learning and development strategies that every organization should adopt to sustain in global market and expand the learning opportunities for its employees.