The influence of competitive intelligence on sustainable competitive advantage in Jordanian telecommunications companies: Mediating Role information sharing

This study investigates the influence of competitive intelligence (CI) on sustainable competitive advantage (SCA) in Jordanian telecommunications companies, with a specific focus on the mediating role of information sharing (IS). A sample of approximately 200 participants, comprising individuals knowledgeable about or involved in CI practices within their organizations, is targeted for this research. Stratified random sampling, complemented by convenience sampling methods, ensures representative participation from various departments and hierarchical levels within telecommunications firms. Data is collected through structured questionnaires, employing validated scales to measure CI practices, IS behaviors, and SCA. The data analysis was carried out using Partial Least Squares Structural Equation Modelling (PLS-SEM), which can be used to investigate the direct and indirect effects. The results show a weak direct effect of CI on SCA and a strong and highly significant direct effect of CI on IS. In addition, IS has a significant positive effect on SCA. The mediation analysis indicates that IS fully mediates CI-SCA relationship, indicating how important information sharing is for the transformation of CI into sustainable competitive advantage in Jordanian telecommunication companies. These findings enhance our knowledge about the intricate relationships between CI, IS and SCA hence giving managers practical ideas on how to improve their competitiveness in the telecommunications industry.