BUSINESS ETHICS AND IT PROJECT MANAGEMENT IN THE PROCESS OF UKRAINE'S POST-WAR RECOVERY

Considering Ukraine's course towards European integration and the rapid progress in digital technologies, there is a pressing need to modernize the financial, legal, and economic regulation of the digital economy, ensure the free flow and proper protection of data, and systematize ethical principles in business and effective IT project management to meet modern requirements and international standards. The purpose of the study is to analyze the significance of ethical principles in business and effective IT project management during the post-war recovery of Ukraine. To achieve this goal, various scientific analysis methods were employed, including systematization, systems analysis, logical analysis, synthesis, generalization, comparative analysis, modeling, structural, and functional analysis. The study highlights key aspects of applying ethical norms in the activities of companies implementing digital initiatives aimed at rebuilding critical infrastructure, strengthening cybersecurity, and advancing digital technologies. It examines the impact of ethical standards on managerial decision-making in the field of information technology. Additionally, the research addresses cybersecurity issues as one of the priority components of the post-war recovery and digital transformation of the country. The practical significance of the conducted research lies in the fact that the conclusions and recommendations developed by the author and proposed in the article can be utilized for: developing strategies to improve ethical standards in the management of IT projects;implementing effective mechanisms for managerial decisions in the field of digital initiatives aimed at restoring critical infrastructure and strengthening cybersecurity; enhancing the efficiency of management practices in the context of Ukraine's post-war recovery. Further research may focus on improving the methodology for assessing the impact of ethical standards on the efficiency of IT project management, particularly in the context of digital initiatives and innovations.