How Consumer Interests over Time Impact Product Performance: The Cases of Thai and Italian Box-Office Movies

This work aims to explore movie factors together with consumer interests on the Web and YouTube platforms influencing movie performance. Five hundred and thirty movies, which were listed as the top five movies each week for one year in Thai and Italian box offices, were gathered. Two hundred and forty-eight distinct movies were extracted to examine the relationship between tentative influential factors and movie performance. Genre type, genre count, quarters on the box-office chart, and consumer interests impact movie performance differently. Gross-to-date (GTD) revenues affect future IMDb ratings. Country moderates the relationships between influential factors and GTD revenues. This paper contributes to using Google Trends as big data about searches to predict box-office performance, revealing factors influencing each market, and confirming the impact of search data on box-office performance.