A Study on Poster Design Generation through Interaction with ChatGPT, DALL·E, Midjourney, and Firefly

This study utilized four image-generating AIs-ChatGPT, DALLE, MidJourney, and Firefly-to create poster designs by adapting Shepard Fairey's Hope poster style to selected members of BTS.The study outlines the characteristics and utilization steps of each AI tool as follows.First, through prompt refinement with ChatGPT, DALLE was able to generate images resembling the actual appearance of BTS members.The limitations of DALLE in directly specifying certain individuals or styles were addressed by employing indirect and circumlocutory descriptions suggested by ChatGPT.Second, the iterative image-text transformation process using MidJourney retained key elements of the original poster while generating creative interpretations with new visual perspectives.Third, Firefly was used to refine and supplement the creator's intent and prompts that had not been fully reflected in earlier stages.In conclusion, ChatGPT and