Linking students with marketing companies through IT Projects

Traditional advertising methods, such as print media, radio, and television ads, have been fundamental for small businesses and mediumsized enterprises to gain visibility. However, as these businesses have grown, it has become necessary to explore new strategies to reach a broader audience. With technological advancements, especially in mobile devices, advertising has evolved, allowing companies to reach various sectors of the population more efficiently. The growth of social media usage has facilitated connections between people from different places, driving businesses to adopt new marketing techniques. This technological and social shift requires restructuring traditional marketing strategies, focusing on tools such as website development and the use of social media to attract new customers and enhance communication interaction.