The Impact of Satisfaction with the Red Ginseng Pack Experience Program on Local Festivals: Focusing on the Geumsan Ginseng Festival

This study analyzed whether satisfaction with the red ginseng pack experience program affects the regional development of Geumsangun by analyzing visitors to the red ginseng pack experience program of the Geumsan Ginseng Festival to identify the desires and needs of visitors to the Geumsan-gun Ginseng Festival held every year. I want to be helpful. The analysis results are as follows. First, in terms of the impact of the motivation to participate in the red ginseng pack program on satisfaction, the motivation to participate in the red ginseng pack experience is higher in the four sub-factors of program content, surrounding environment, experience products, and promotional information, and the higher the cultural experience, product interest, and escape from daily life. Satisfaction appeared to increase. Second, in terms of the impact of the motivation to participate in the red ginseng pack program on regional development, it was found that the higher the motivation for participation in the red ginseng pack experience, such as cultural experience, escape from daily life, and product interest, the higher the regional development. Third, in terms of the impact of satisfaction with the red ginseng pack program on regional development, it was found that the higher the program content, promotional information, products, and surrounding environment among the satisfaction levels of the red ginseng pack experience, the higher the regional development. Therefore, in order for the Geumsan Ginseng Festival to develop in the competition of local festivals of each local government, based on various factors such as ginseng and red ginseng in Geumsan-gun, the development of beauty experience program content in line with the changes in the era of experiential tourism is necessary to develop the local economy and tourism according to the Geumsan Ginseng Festival. and beauty industry, which will lead to regional development, including increased sales for local residents and merchants.