Effect of Hairdresser’s Work-Life Balance and Self-efficacy on Job Satisfaction

This study aims to increase job satisfaction of hairdressers by analyzing the impact of work-life balance and self-efficacy on job satisfaction, which can lead to an increase in their professional success rate. We also sought to present basic data that can improve productivity through efficient human resource management in personnel administration. The results are as follows: First, the proportion of women among hairdressers was much higher than that of men. In order for these hairdressers to be faithful to their jobs and not change jobs, each individual must be highly satisfied with their job. Therefore, there must be continuous measures to increase their job satisfaction. Second, both work-life balance and self-efficacy had a significant impact on job satisfaction. Also, work-family, one of the three sub-factors that constitutes work-life balance, was seen to have the greatest impact on job satisfaction. Although growth at work was important, it was found that family relationships and family support were also important factors in improving job satisfaction. Therefore, in order to improve work-life balance, not only companies need to establish necessary systems, but hair designers also need to manage their own time and mental health care. It is also important to have emotional support through communication with family or colleagues. Third, self-efficacy had a priority on job satisfaction rather than work-life balance. Ultimately, for job satisfaction, it is essential to improve self-efficacy before improving work-life balance. Hairdressers must strive to achieve job satisfaction by increasing their confidence through improving their skills by learning new technologies or trends and strengthening their expertise by attending seminars and workshops, or by building confidence through small successes. To help hairdressers achieve these goals, the hair beauty companies need to create a positive work environment, come up with realistic measures to provide appropriate rewards and incentives, and especially provide autonomy for hair designers to do creative work. With these measures in place, we hope to see high-quality improvement in the hair beauty industry by increasing the professional success and customer satisfaction of hair designers. Infuture research, in-depth qualitative research to determine the standards, systems, and implementation plans of the proposed measures will be needed.