STRENGTHENING INTELLECTUAL PROPERTY PROTECTION IN THE EU: IT LAW AND ITS IMPACT ON THE COMPUTER GAMES INDUSTRY

The exponential growth of digital entertainment and rapid technological advancements have elevated intellectual property (IP) protection as a cornerstone of innovation and economic development within the European Union (EU). The computer games industry exemplifies this dynamic, blending creativity, technology, and commerce. However, challenges such as piracy, copyright infringement, and cross-border enforcement necessitate robust IP frameworks to sustain growth and innovation. This study aims to analyze the role of IP protection in the EU, particularly within IT law, and its implications for the computer games industry. The objectives include evaluating current legal frameworks, identifying key challenges such as piracy and enforcement, exploring the role of emerging technologies like blockchain and AI, and proposing actionable strategies to strengthen IP protection and foster innovation. The study employs a comprehensive review of academic articles, legal texts, industry reports, and historical cases of IP disputes. A legal analysis of EU directives, regulations, and case law was conducted to assess their application in the gaming industry. This methodology provides a holistic understanding of the intersection between IP protection, IT law, and the computer games sector. Findings highlight the harmonization of national IP laws across EU member states through directives like the Copyright Directive (2001/29/EC), Digital Single Market Directive (2019/790), and GDPR. Challenges include inconsistencies in enforcement, piracy, and the complexities of emerging technologies such as AI and blockchain. The study identifies significant economic impacts, including vulnerabilities faced by small and medium-sized enterprises (SMEs) and the need for harmonized enforcement mechanisms. Future research should explore the ethical implications of IP enforcement, the scalability of blockchain for copyright management, and the integration of AI in real-time infringement detection. Expanding the focus to global collaborative mechanisms and cross-industry applications of emerging technologies will enhance understanding and policy development.