A Impact of E-Commerce on Supply Chain Operations Adapting Strategies for Online Sales Growth with Special Reference to More Retail Pvt Ltd Mandya Karnataka

E-commerce has revolutionized the retail sector, reshaping traditional supply chain operations and prompting businesses to adopt innovative strategies for online sales growth. This study examines the impact of e-commerce on supply chain management with special reference to More Retail Pvt Ltd in Mandya, Karnataka. It explores how the company has adapted its operations to meet the demands of digital transformation, enhancing efficiency, customer satisfaction, and competitiveness in the market. The research delves into key areas, including inventory management, logistics, procurement, and last-mile delivery. It evaluates the challenges faced by More Retail Pvt Ltd, such as infrastructure limitations, rising customer expectations, and the need for technological integration. Furthermore, the study highlights the strategies implemented by the company to overcome these challenges, such as adopting advanced supply chain technologies, leveraging data analytics, and optimizing warehouse and distribution processes. The findings indicate that the integration of e-commerce into supply chain operations has enabled More Retail Pvt Ltd to achieve greater agility and scalability. However, it also underscores the necessity for continuous improvement in technology adoption, workforce training, and customer engagement to sustain growth in a competitive e-commerce landscape. KEYWORDS: E-commerce, Supply Chain Management, Online Sales Growth, More Retail Pvt Ltd, Digital Transformation. N