The Age of the Soft-Girl Era: How Public Health Scholars May Seize Opportunity of Innovatively Promoting Reproductive Health and Nutritional Health Among Black Women of Color

In the current soft-girl era, a soft lifestyle promotes living with ease, comfort, healing, and joy. As health equity programs evolve, they should provide safe spaces for participants' experiences, desires, and motivations for wellness living. Contributions of the soft-girl era movement challenge the notions for historically marginalized women to thrive in their health rather than merely surviving through it. If public health fields are to expand, including the fields of Black maternal health and Black food justice, Black participation is critical. The movement offers researchers to acknowledge participant voice, thereby gaining their trust, interest, and on-going participation in health programs.