MEASURING LABOR PRODUCTIVITY IN TERMS OF EMPLOYEE PERFORMANCE AND ORGANIZATIONAL PERFORMANCE FOR HUMAN RESOURCE DEVELOPMENT

The article examines the problem of indicating labor productivity in the economic transition from stable, large-scale production to a dynamic, innovation-driven economy. The idea is substantiated that modern economic conditions require organizations and employees to adopt an entrepreneurial orientation to effectively address challenges, enhance adaptability, and ensure competitiveness. The need to revise traditional approaches to measuring labor productivity is emphasized, as they fail to reflect the key characteristics of the new economic reality, including changing demands for professional and organizational performance metrics. The article is dedicated to a comprehensive study of labor productivity measurement methods within organizations that meet the requirements of an innovation-driven economy. The research methodology involves an integrative review of theoretical and empirical studies, an analysis of existing approaches, and their application to develop a dual-level model for measuring labor productivity. Particular attention is paid to indicators such as employee proficiency, adaptability, and proactivity, evaluated at individual, group, and organizational levels, as well as internal and external organizational performance metrics. The comparison of traditional and modern approaches is provided, highlighting their advantages and limitations and demonstrating their relevance in the context of the innovation-driven economy.The article addresses the shortcomings of traditional approaches and the necessity of their adaptation. As a result, an innovative measurement system is proposed that reflects the characteristics of the new economy, enhances organizational efficiency, and serves as a reliable analytical tool. The scientific novelty lies in the creation of a model that enables researchers and practitioners to better understand the relationship between entrepreneurial orientation, labor productivity, and human resource development.