Animation in Audiovisual Art: Socio-Cultural Aspects

The purpose of the research is to determine the place of animation in the social and geopolitical context. To consider modern animation technologies and analyse possible methods of their use. To investigate the relevance of animation in modern life and the peculiarities of its use and development in various fields. The research methodology involves the use of the generalisation method, which made it possible to identify specific socio-cultural aspects of animation; the theoretical method, which was used to outline the impact of animated films on the viewer (the primary source of information was contemporary publications on the areas of influence of animation in various fields). A literature analysis of research and publications on the topic was also carried out. Scientific novelty. For the first time, the author analyses the areas of possible use of animation in Ukraine during the war and post-war reconstruction, taking into account its socio-cultural potential. It has been determined that within the transformation from classic cartoons to modern CGI masterpieces, animation has become a complex art form with its own set of unique characteristics, among which the main ones are movement and mobility, visual appeal, emotional manifestations, suspension of reality, flexibility and adaptability, technical skills and innovation, transformation and metamorphosis, exaggeration and caricature, symbolism and metaphors. Conclusions. The article shows that animated films are in great demand worldwide. It is proved that there are several animation studios in Ukraine that are actively engaged in the creation of animated films and series, as well as working on projects for international markets. The study identifies that animation as an art form has numerous socio-cultural aspects that influence animation works’ perception, creation, and distribution.