FINANCIAL SUSTAINABILITY IN FOOTBALL CLUBS

The aim of this research is to examine financial sustainability in football clubs. Document analysis technique, which is one of the qualitative research methods, was used in the research. In the process of data analysis, document analysis method was used. Within the scope of the research, previous academic studies, articles and reports on financial sustainability, football economics, European Football Associations Association practices and financial management of football clubs were analysed. In addition, official documents such as sector reports and Financial Fair Play reports that address the financial situation and financial performance of football clubs were utilised. It has been determined that revenue diversification, budget management and financial discipline strengthen the financial stability of clubs and provide competitive advantage. Infrastructure investments and digital financial instruments are found to contribute to long-term success by reducing the costs of clubs. Regulations such as Financial Fair Play are critical for maintaining the economic stability of clubs and attracting investors. In addition, strategic partnerships and investor support have been found to strengthen the financial sustainability of clubs and increase competitiveness in the international market. As a result, a comprehensive budget management and financial discipline are required to ensure the financial sustainability of football clubs. However, strategic partnerships and digital financial tools contribute to long-term success by increasing the clubs’ international competitiveness and economic stability.