РОЛЬ ВИКЛАДАЧА У ФОРМУВАННІ МЕДІАГРАМОТНОСТІ УЧАСНИКІВ ОСВІТНЬОГО ПРОЦЕСУ

The purpose of the article is to define the role of the teacher in the formation of media literacy of the participants of the educational process. The study analyses contemporary Ukrainian and foreign works of teachers and methodologists. To achieve this goal, the following theoretical research methods were chosen: literature analysis - systematic research and analysis of existing publications and studies; logical analysis and synthesis. The relevance of the study is due to the fact that the role of educators in the field of media education, the challenges and tasks they face when introducing media literacy into the curriculum, as well as the connection between the acquired media literacy skills in the university community and later professional needs, are not sufficiently covered in current scientific works. The scientific novelty of the study lies in the fact that the article lists in detail the main tasks of the teacher when introducing the basics of media literacy into the discipline. The paper also highlights the main obstacles for teachers to integrate media literacy into the educational process, including political conditions, the structure of educational sectors, Журнал крос-культурної освіти/ Journal of Cross-Cultural Education. № 4 2024 16 lack of experience, budget or resources, and lack of organisational commitment to this area. The analysis of the results suggests the importance of media literacy as an integral part of private and professional life, and thus the significant role of teachers in promoting this concept in formal education for children and young people, which is timely and important. The article also outlines the prospects for further research, including the identification and critical analysis of media literacy projects proposed by civic activists, educators and media experts in Ukraine and abroad, the development of methodological recommendations for teachers to introduce media literacy knowledge in foreign language classes, the selection and independent development of authentic teaching materials, and recommendations for practical activities in evaluating media texts and creating their own media products.