Marketing activities to improve the structure of the Georgian poultry meat market

. In the article - " Marketing activities to improve the structure of the Georgian poultry meat market" - This issue is discussed in the context of two groups of users. These are: the economically affluent consumer group and the low and middle income consumer group. Consumers of the first group shop in supermarkets, and consumers of the second group shop in "two-step" chain stores. The first group makes a choice based on the criteria of quality and assortment of goods, and the second - on the basis of low price. Naturally, these consumer groups have different needs for both other products and poultry meat. Economically affluent consumers demand further expansion of the range of poultry by including turkey, duck, quail meat, while less affluent people demand labeling of genetically modified meat and its other parts in the range of chicken meat and its other parts in the range of chicken meat - head and neck, legs, half chicken, etc. Sh. turn on. Therefore, he expresses the opinion that the marketers of the meat-oriented poultry factories of Georgia should convince the managers of the factories that they need to develop two types of commodity policy - one for the welloff strata of the population, the other for the low and average affluent strata.