The Analysis of Differences Between Gansu Tourism Perceived Image and Projected Image Based on Network Text Data

The image of tourist destination plays a very important role in the development of urban tourism market and the healthy development of tourism. Gansu regards tourism as an important focus to promote high-quality development and advances network boost, cultural support, and services through the traffic of social Internet platforms. From the perspective of tourists and image-makers, this paper that crawls the network travel notes in Internet travel platforms such as Ctrip Travel, Qunar Travel, and Mafengwo Travel is based on a variety of materials such as online travel notes, official websites and tourism publicity videos to analyze the content and characteristics of tourists' perceived image and official projected image in Gansu Province by using the network text data survey method and Python web crawler method from the angle of text sentiment and LDA theme. The results show that tourists' perception of Gansu tourism focuses on the natural scenery and cultural scenery in northwest China, the Ganqing Grand Loop road driving tour, taking photos and punching in. However, the image projected by the government focuses on natural scenery, Dunhuang, Silk Road, Hexi Corridor, etc. There are differences between the image perceived by tourists and the image projected by the government propaganda. Finally, this paper provides a decision-making basis for local tourism departments to improve tourism image in the era of We Media.