PUBLIC-PRIVATE PARTNERSHIP IN THE CULTURAL AND CREATIVE INDUSTRIES SECTOR OF UKRAINE IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES

This article explores the implementation of public-private partnership (PPP) mechanisms within Ukraine’s cultural and creative industries (CCI) sector, especially in the context of European integration. It examines how European PPP models can be adapted to Ukrainian conditions, focusing on regulatory framework gaps and their impact on the effectiveness of PPPs in cultural projects. The study centers on applying the PPP model within Ukraine’s cultural sphere, aiming to propose methods for leveraging private investment and expertise in cultural preservation and development aligned with European Union standards. The research methodology includes comparative and system analyses of Ukraine’s PPP regulatory framework alongside successful European examples. It considers the unique aspects of PPPs in the cultural sector, where outcomes deliver economic but also social and cultural value. Findings indicate that European countries approach cultural PPPs through integrated, context-sensitive strategies, varying institutional support, and citizen involvement tailored to each nation’s social and economic landscape. Key insights highlight the importance of state policies supporting PPPs in Ukraine’s CCI sector, emphasizing frameworks involving civil society (such as the P4 model) and innovative financial tools like crowdfunding. The study suggests that adopting such mechanisms could help Ukraine attract private investment, foster sustainable community engagement, and strengthen cultural heritage preservation. The article’s recommendations for updating Ukraine’s PPP regulations offer practical implications for policymakers, cultural organizations, and private investors, establishing PPPs as essential for Ukraine’s post-war cultural and economic recovery. These findings contribute to cultural management by presenting a structured approach to PPPs in CCIs, integrating local and international experiences for sustainable, long-term cultural growth.