РОЗВИТОК НАВИЧОК ЕФЕКТИВНОЇ МІЖКУЛЬТУРНОЇ КОМУНІКАЦІЇ

The article discursively analyzes the skills of effective intercultural communication. It highlights the importance of developing communication skills and examines key aspects of the development of effective intercultural communication skills, which are crucial in the context of globalization. The concepts of intercultural communicative competence, which includes knowledge, skills, motivation, and empathy necessary for effective interaction with representatives of other cultures, are analyzed. The factors influencing the development of intercultural competence, such as education, immersion experience, and language training, are identified. The importance of continued research to improve strategies for teaching and developing intercultural skills is emphasized.