Farmers' preference of organic farming in Coimbatore district, India

Agriculture plays a pivotal role in the economies of developing countries like India, supporting livelihoods and food security. Organic farming avoids using synthetic inputs, such as fertilizers and pesticides. Instead, it focuses on organic matter (such as crop leftovers, animal residues, legumes and biopesticides) to maintain soil productivity and fertility while managing pests to support sustainable natural resources and a healthy environment. Using cross-sectional methodology, data were obtained from 100 respondents via structured interviews and analyzed using conjoint analysis. According to the findings, economic rewards and market demand strongly motivate the adoption of organic farming, while the complexity and costs of the certification process pose significant hurdles. The findings underscore the importance of targeted training to enhance farmers' knowledge and simplify the certification process. The studys' findings offer valuable insights for policymakers promoting organic agriculture. Key strategies include emphasizing economic incentives, raising awareness and streamlining certification procedures to support sustainable organic farming in the region. This research provides insights into the factors influencing organic farming adoption among farmers in developing agricultural contexts.