A Study on the Impact of Consumers' Environmental Literacy on Food Shopping Habit

The purpose of this study is to investigate the influence of consumers' environmental literacy on food purchasing behavior and to seek more effective ways for sustainable food consumption. 258 Korean consumers participated in the survey. This survey was conducted for ten days from July 1 to 10, 2024. SPSS and AMOS statistical programs were used for analysis, and the hypothesis was verified through structural equation modeling. The results of the study showed that environmental consciousness was the highest in consumers' environmental literacy, and price minimization was the highest among food shopping habit. Significant relationships were confirmed in all paths regarding the influence of environmental literacy on food shopping habit, and in particular, among environmental literacy, environmental awareness was found to have the strongest influence on food shopping habit.