INNOVATIONS IN AN AGILE ORGANIZATION AS A DETERMINANT OF FUNCTIONING ON THE GLOBAL MARKET

The aim of the article is to analyze the role of innovation in modern enterprises as a challenge on the global market, taking into account the case study of Tesla. The hypothesis assumes that the ability to implement innovations is crucial to maintaining competitiveness and success on the international market. The Tesla case study shows that successfully innovating requires overcoming many technological, logistical, regulatory and cultural challenges. The most important conclusions indicate the need for continuous investments in research and development, building infrastructure supporting innovation, optimizing supply chains and adapting to local markets and regulations. The added value of the article is to provide practical recommendations for companies that can help effectively manage innovation in the global market.