MEETING CUSTOMER EXPECTATIONS BASED ON INNOVATIVE ACTIVITIES

The impact of consumers on the economy is now widely known. Unfortunately, the actions taken by companies to meet the expectations of buyers still resemble actions without a clear strategy. Learning about consumer preferences and behaviors based on innovation activity is currently extremely important. An attempt to implicate innovation management in the process of creating systemic solutions that allow for effective satisfaction of buyer expectations. Such a strategy seems to be a possible and effective solution. The article presents the concept of creating innovative solutions for studying the decision-making process of consumers on the market based on process modeling.