COMPETITIVE ADVANTAGE OF AN AGILE ORGANIZATION AS A DETERMINANT OF THE FUNCTIONING OF THE GLOBAL MARKET

The aim of the article is to examine the role of an agile organization as a key factor determining the competitiveness of enterprises on the global market. The hypothesis assumes that the implementation of agile management methods allows companies to respond faster to changing market conditions, which leads to increased innovation and higher customer satisfaction. The most important conclusions indicate that organizational agility brings numerous benefits, including better resource management, process optimization and increased operational efficiency. The added value of the article is to present practical recommendations for companies regarding the implementation of agile practices, which can contribute to achieving lasting success and stable development in a dynamic business environment.