SHAPING THE IMAGE OF AN AGILE ORGANIZATION IN THE CONDITIONS OF MARKET GLOBLIZATION

The aim of the article is to examine the importance of shaping the image of an agile organization in the conditions of market globalization. The hypothesis assumes that agile organizations, thanks to their flexibility and ability to quickly respond to changes, achieve better results in a dynamic business environment. The conclusions indicate that the key elements of success are innovation, effective communication, advanced technologies and social and ecological involvement. The article adds value by presenting practical strategies and tools that support companies in building a strong, agile brand in the global market.