The Sakha language: Cultural code of the nation in the media text of online newspaper editions

For the first time, based on online editions of the Yakut print media, an attempt has been made to re-think lexical symbols, idioms and parodies as powerful factors in understanding the unique cultural characteristics of the Sakha people from the perspective of linguoculturology. By looking through the prism of ethnic culture at the original linguistic means of Yakut online publications, we better understand their cognitive aspect and the figurative abstraction both of an individual and the entire people as a whole. In this study, the mechanism of forming our picture of the world depends on the information of modern media, its implementation being related to the property of these texts, and this is a key factor. An important result of the study is that in media texts, the words-symbols of the Sakha people’s original culture represent a non-equivalent vocabulary, their analogues are absent in other languages; moreover, Yakut phraseological expressions and proverbs help to avoid truisms and cliches, making the language of Sakha Internet publications more vivid and convincing. The identified Sakha language tools reflect the national identity of the ethnic group and connect people with their cultural and historical experience. In general, the specific lexical symbols, phraseological units and proverbs of the Yakut print online media reflect the worldview of the ethnic group, being a powerful factor in the formation of the national cultural code.