A Strategic Study on the Integration of Design Thinking and User Needs in Enterprise Innovation

In the process of enterprise innovation, closely integrating design thinking with user needs is a key strategy, aiming to drive the innovation practice of enterprises through people-oriented design methods. By deeply understanding users' needs, emotions and behaviors to promote the development of products and services, it helps enterprises avoid the traditional function-oriented thinking mode, makes innovation decisions close to the actual needs, and improves market adaptability. This paper summarizes the value of design thinking in enterprise innovation, promotes brand enhancement by integrating user needs, and provides feasible guidelines for enterprises in digital transformation.