Enhancing hotel and restaurant business efficiency through digital technologies

The significance of this research is deeply rooted in the rapid technological advancements of the modern era, which have the capacity to transform and enhance business operations within the hospitality industry. This study aims to assess the impact of digital technologies on the efficiency of hotel and restaurant businesses, highlighting their key benefits while identifying the challenges and risks associated with their implementation. To achieve these objectives, the study employed a comprehensive analysis of literature, alongside methods of generalization and systematization, to examine the role of digital technologies. The primary objective is to achieve an optimal balance among efficiency, adaptability, and service personalization while addressing the weaknesses and potential threats associated with the implementation of digital technologies in hotel and restaurant operations. The evaluation of their impact was conducted using an expert-driven approach based on SWOT analysis criteria. The Pearson correlation tool, as part of the JASP statistical program, was used to determine the degrees of influence of the criteria. A comprehensive analysis revealed that experts rate the strengths and opportunities of implementing digital technologies in the hospitality sector higher than the associated weaknesses and threats. Moreover, the high degree of interconnection between increasing the throughput of establishments and the personalisation of customer service, high dependence on technology and equipment, and personalisation in customer service, as well as the need for constant technology updates and changes in the internal culture of the organisation and staff skills, indicates the necessity for a systematic approach to the implementation of digital technologies in the activities of hotel and restaurant enterprises. The objective is to achieve an optimal balance between efficiency, adaptability, and service personalisation by taking into account the weaknesses and potential threats that may arise when digital technologies are implemented in the activities of hotel and restaurant enterprises.